Conferences, meetings, events, receptions– whatever you want to call your gathering, it’s important to capture on-brand and effective images of your group at work… and play.

The strategic use of event photography can demonstrate a return on investment in many ways. Images showing a packed exhibit floor can lure in sponsors. Giving speakers and panelists images of themselves in action says that you value them and their expertise. Images of friends and colleagues together builds loyalty and strengthens your association’s sense of community.

There are a lot of things to consider when planning for the photography of your event. How will the images be used? Who needs to see them... and when? Is there a distribution plan to get images into the hands of your sponsors, media partners, and attendees? Do you need complete coverage of everything, or do you just need to capture the spirit of the event? There are no wrong answers, but a little planning and clear communication goes a long way to getting you the images that are of strategic value to your organization. We begin by listening to what you need, anticipate opportunities and potential challenges, and work from there to find the right solutions, strategy and coverage to make documenting your event a success.